Here is another massive inspiring book name Switch: How to change things when change is hard. If you love to read inspiring books then this is one of the best. This book is written by CHIP HEATH and DAN HEATH.
Why is it so difficult to make lasting changes in your companies, your communities and your lives? The main obstacle is a controversy that is ingrained in our minds, say, Chip and Dan Heath, authors of the critically acclaimed bed seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, which compete for control. The rational mind wants a great beach body. The emotional mind wants the Oreo cookie.
Switch: How to Change Things When change is hard by CHIP HEATH and DAN HEATH. Free PDF Download
Here is a summary of this inspiring and motivational book Switch: How to Change Things When change pdf free Download
One Saturday in 2000, some unsuspecting moviegoers showed up at a suburban theatre in Chicago to catch a 1:05 p.m. matinee of Mel Gibson’s action flick Payback. They were handed a soft drink and a free bucket of popcorn and were asked to stick around after the movie to answer a few questions about the concession stand. These movie fans were unwitting participants in a study of irrational eating behaviour. There was something unusual about the popcorn they received. It was wretched. In fact, it had been carefully engineered to be wretched. It had been popped five days earlier and was so stale that it squeaked when you ate it. One moviegoer later compared it to Styrofoam packing peanuts, and two others, forgetting that they’d received the popcorn for free, demanded their money back. Some of them got their free popcorn in a medium-size bucket, and others got a large bucket—the sort of huge tub that looks like it might once have been an above-ground swimming pool. Every person got a bucket so there’d be no need to share. The researchers responsible for the study were interested in a simple question: Would the people with bigger buckets eat more? Both buckets were so big that none of the moviegoers could finish their individual portions. So the actual research question was a bit more specific: Would somebody with a larger inexhaustible supply of popcorn eat more than someone with a smaller inexhaustible supply?
The sneaky researchers weighed the buckets before and after the movie, so
they were able to measure precisely how much popcorn each person ate. The
results were stunning: People with large buckets ate 53 per cent more
popcorn than people with medium size. That’s the equivalent of 173 more
calories and approximately 21 extra hand-dips into the bucket.
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This free pdf book also contains this chapter on build habits, Mike Romano was born in 1950 and raised in Milwaukee, the youngest of four brothers. His dad was a handyman who fixed plumbing and heating fixtures. His mom had a commercial art degree; she stayed at home to raise the boys, taking jobs from time to time to pay the bills. Romano had a temper. In high school, when he was 18, he got into a fight and threw a guy through a window. Afraid of what would happen in court, he enlisted in the army. He figured he was going to be drafted anyway. The court let him go. Romano eventually ended up being assigned to the 173rd Airborne Brigade in Vietnam, an elite and well-respected unit of paratroopers. The soldiers of the 173rd had an open secret, however: rampant drug use. Others nicknamed them “jumping junkies.” Coming into the military, Romano had no real drug experience. He tried to keep his nose clean with the jumping junkies. A few months after he arrived in Vietnam, a Claymore land mine detonated near him, and he was struck in his right hand, forearm, and foot. He was taken to a hospital in Camron Bay for recovery. That was where he first tried opium.