Decoding Greatness: How the Best in the World Reverse Engineer Success is a motivational book written by Rob Friedman. This amazing book is one of the best inspiring book. Decoding Greatness by Ron Friedman PDF Free download available on this page. we have been taught that there are two ways to succeed: either through talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path, one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs to athletes, inventors, and entrepreneurs: reverse engineering. Reverse engineering is looking beyond what is apparent on the surface and finding a hidden structure. It’s the ability to taste a heady dish and figure out its recipe, hear a beautiful song and discern its chord progression, watch a horror movie and understand its narrative arc.
Using revealing examples from the greatest artists, from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams, and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the amazing power of reverse engineering and teaches you how to harness this vital skill for yourself.
He’ll learn to take apart models he admires, pinpoint what makes them tick, and apply that knowledge to develop novel ideas, methods, and products that are uniquely his own. Along the way, he meets the culinary detective who exposes top-secret recipes, the thief who can visit a bank and recreate his blueprints, and the celebrated artist who reverse-engineered his way to the top of his profession without any formal education.
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When Steve Jobs discovers that he has been betrayed, it is already too late. The press conference is over and the news is out. Slowly realizes: that Apple the initial advantage is about to disappear. The year is 1983 and we are in Cupertino, California. The computer The company Jobs co-founded is just seven years old. His rise has been meteoric. Within a few years, Wall Street will assess its value at more than a billion dollars. But Now, just six short weeks since the launch of Apple’s boldest innovation yet, the Macintosh, Jobs discovers that he has been discovered. The blow comes from more than two thousand five hundred miles away, in the luxurious ballroom of the famous Helmsley Palace Hotel in New York City. On the stage, standing before a pack of reporters, Bill Gates has just announced Microsoft’s plans to develop an easy-to-use operating system, one with more than a few striking similarities to the Macintosh.
Back then, computers were nothing like the intuitive devices of today. To forget colorful graphics, clickable icons, and interactive menus. if you wanted a 1983 computer to do anything, you had to reach for a keyboard and enter a rigid text-based language to convey your instructions.
Apple’s Macintosh featured two key innovations: dazzling on-screen images and the arrival of a mouse. Users would no longer be forced to deal with arcane computer language. On the new Mac, they could just point and click. Jobs was impatient to bring the Macintosh to market. His vision: in less than Within two months, his company would radically revolutionize the world of personal computing forever. But nowhere was Gates announcing the creation of this new operating system, something called Windows? Jobs was furious. After all, Gates wasn’t a competitor, he was a salesman. He was almost too baing to understand. Jobs had personally selected Microsoft to develop software for Apple computers. He had been good to Gates. She had traveled with him to conferences, invited him on stage at Apple events, he treated him like a member of his inner circle. And so he was being refunded? ,”Bring Bill Gates down here,” he demanded of his Microsoft handler. “Morning!” It didn’t matter that Gates was on the other side of the country. Jobs got his desire of him.
The next day, Apple’s boardroom was packed with top brass. wanted jobs bodies: a show of force when the Microsoft team arrived. A confrontation was was about to take place, and he wasn’t about to be outnumbered. He had no reason to be upset. To everyone’s surprise, Microsoft did not send a team. Gates arrived alone, awkwardly wandering off to take on the ringside squad.
Jobs wasted little time ripping it apart. “You’re tearing us apart!” he yelled, his dazzling underlings, all eyes on Gates. “I trusted you, and now you’re stealing from me of us!”
Gates took it in silence. He paused for a moment, never once looking away. So he casually delivered a devastating line, leaving the entire room speechless: “Well Steve, I think there’s more than one way to look at it. I think it’s more as if we both had a rich neighbor named Xerox, and I broke into his house to steal the TV and I found out that you had already stolen it.” Gates appreciated that Windows had not originally been his idea. What he that he wasn’t prepared to put up with was this notion that a mouse, based on graphics The operating system was the creative brainchild of Steve Jobs. it didn’t matter what Heroic tales Apple sold to the press. Gates knew the truth. The Macintosh had never been an Apple invention. he had been reverse-engineered
of a photocopier company in Rochester, New York, called Xerox.
Ron Friedman is an award-winning psychologist who has served on the faculty of several prestigious universities in the United States and has consulted political leaders, nonprofit organizations, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers, including The New York Times, The Washington Post, The Boston Globe, The Globe and Mail, The Guardian, as well as magazines such as the Harvard Business Review and Psychology Today.
Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals be healthier, happier, and more productive. His first book, The Best Place to Work, was selected as Best Business Book of the Year by Inc. Magazine.
Chapters of Decoding Greatness
Part I: The Art of Unlocking Hidden Patterns
Chapter 1: The Mastery Detectives
Chapter 2: Algorithmic Thinking
Chapter 3: The Curse of Creativity
Part II: The Vision-Ability Gap
Chapter 4: The Scoreboard Principle
Chapter 5: How to Take the Risk Out of Risk Taking
Chapter 6: Practicing in Three Dimensions
Chapter 7: How to Talk to Experts
Conclusion: Stumbling on Greatness
About the Author
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